Waterfront Ventures
Convoy · A Waterfront Ventures company

Every carrier, warehouse and delivery,
managed as one.

Convoy is an asset-light logistics orchestrator for mid-sized businesses. We choose, contract and manage your freight, warehousing and fulfilment partners, so you get better service at lower cost without running it yourself.

4PL orchestration·Freight·Warehousing·Fulfilment·Asset-light
Launching with specialist logistics partners
Lorries on a motorway
Who we work with

Sound familiar?

If any of this describes where you are, we should talk.

Logistics and operations managers

Too many carriers, too many invoices and no single view of what’s actually happening.

Retail and ecommerce

Fulfilment and delivery that need to flex with demand, without fixed costs.

Manufacturers and distributors

Inbound and outbound freight that has grown piece by piece and now costs too much.

What we do

Our services.

Logistics orchestration.

All services
01

Logistics review and procurement

Know what you spend, then buy it better.

More →
02

4PL orchestration

One accountable partner managing all your logistics providers.

More →
03

Warehousing and fulfilment coordination

The right warehouse and fulfilment partners, managed to agreed standards.

More →
04

Warehouse improvement and moves

Layouts, flows and site moves that cut cost and improve throughput, delivered with your team or your 3PL.

More →
05

Distribution network improvement

Fewer miles and better service, modelled with Waterfront Advisory.

More →
06

Returns and reverse logistics

Getting goods back efficiently and on to Second Tide for recovery.

More →
How it works

Four steps. One outcome.

A clear sequence from first conversation to lasting result.

01

Review

Your logistics today

Spend, service and providers mapped, so you know where the cost and the problems are.

02

Tender

Choose partners

We run the tenders and select the right carriers and warehouses for you.

03

Orchestrate

Day to day

We manage the partners, the exceptions and the invoices. You get one contact.

04

Improve

Every month

Performance reported, problems fixed, costs reviewed.

The Convoy model

Different by design.

How we work, compared with the way it’s usually done.

How it works
FeatureConvoyIn-house or single 3PL
Owns trucks or warehousesNo, so no biasUsually
Independent choice of providersYesTied to own network
One accountable contactYesMany
Monthly performance reportingYesVaries
Fees linked to performanceAvailableRarely
Technology partners

Partners who power our work.

Technology partners we use across the Waterfront group, so data and results carry from one company to the next.

Log-hub
Supply chain analytics

Supply chain apps and AI agents for network design, transport, flow and inventory optimisation, and forecasting.

How they help

Transport and network optimisation

ESG Playbook
Sustainability reporting

Sustainability and risk reporting tools for small and mid-sized businesses, from carbon accounting and double materiality to VSME reports.

How they help

Logistics emissions reporting

Part of Waterfront Ventures

One relationship. The whole supply chain.

Convoy works alongside its sister companies, so you can start with one problem and draw on the wider group as you need it.

Second TideCircular design, returns and recoveryHouse of TuringAI adoption, governance and automationWaterfront AdvisoryStrategy, modelling and diagnostics

One partner for all of it.

Tell us how you move goods today. We’ll show you what managed logistics could look like.